Basketball, Course Director, football, Glasgow Rocks, Glasgow Warriors Rugby, Huddersfield Town, marketing, MBA Director, MSc Marketing, Retail Marketing, Retail Marketing Management, Scottish Premier League, SPL, sports, Sports Marketing, Strathclyde Business School, strathclyde mba, University of Strathclyde Business School, Yorkshire County Cricket Club
Last but certainly not least in our series of ‘Meet the Programme Team’ posts is Dr Sean Ennis:
“Dr. Sean Ennis was appointed as Director of the Full-time, Part-time and Flexi MBA programmes in September 2012. Prior to that appointment, Sean was Director of the MSc Marketing programme (UAE Campus) since 2007.
Sean joined the Department of Marketing in 1989. After twenty-four years here in Glasgow, he feels that like any long-term prisoner, he is due for early release any day soon!
Prior to joining the University of Strathclyde, Sean worked in the newspaper industry in Ireland and also as a marketing consultant. He started his academic career in the Dublin Institute of Technology. Sean’s main research interests revolve around retail marketing and sports marketing. In the latter case, he has always been a fanatical sports fan: a season-ticket holder with Huddersfield Town (who?) and a member of the Yorkshire County Cricket Club. He combined his interests in sport by developing under-graduate and post-graduate classes in sports marketing. They have been running for the past five years and in that time, Sean and his students have undertaken numerous projects for the Scottish Premier League and individual clubs, Glasgow Warriors Rugby team and Glasgow
Rocks, the local basketball team.
Sean is a Visiting Professor to the Universita Ca Voscari in Venice, Italy and regularly conducts seminars there. He is also involved with the Masters in Sports Communications run jointly by that university and the European Basketball League.
He is currently writing a book on Retail Marketing Management which should be in the bookshops and Amazon by the end of 2014.
Sean has taught on the MBA since 1994 and has managed over the years to teach in all of the offshore centres except Greece.
He particularly enjoys teaching on the MBA because of the diversity of students on that programme: many coming from non-business backgrounds and where marketing is a new subject for them.
His best advice to MBA students is to learn as much as you can from your colleagues on the programme.”
You can see Sean introduce the Marketing Management MBA module here: http://www.strath.ac.uk/mba/syllabus/marketingmanagement/