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The Strathclyde Business School and Power Health joined their forces in terms of executive education when Power Health became the case study of the recent SCIP (Strategic Consulting in Practice), which is part of the Strategy module in the EMBA Programme. Dr. Catherine Demangeot, Senior Lecturer in Strategic Management from the Strathclyde Business School, Mr. Yiannis Kokosioulis, PR & Trade Marketing Manager from Power Health, Mr. Nick Kotzias, Partner of the Power Health in Romania and the MBA students worked in a scenario entitled “Export Strategy Penetration for the Turkish Market”. Students in groups had two days to present a strategic analysis of how Power Health could enter the Turkish Health Market. Mr. Kokosioulis was very impressed by the results and stressed the excellent job that the Strathclyde BusinessSchool and most particularly the EMBA does in terms of high-level executive education.

From left: Dr Catherine Demangeot, Strathclyde Business School, Mr. Yiannis Kokosioulis, PR & Trade Marketing Manager from Power Health, Mr. Nick Kotzias, Partner of the Power Health in Romania

From left: Dr Catherine Demangeot, Strathclyde Business School, Mr. Yiannis Kokosioulis, PR & Trade Marketing Manager from Power Health, Mr. Nick Kotzias, Partner of the Power Health in Romania